At Intersect, Strategy comes first and informs everything we do

The Strategy team works at the beginning of every engagement to understand all the nuances that exist within the product we’re about to build. We work with clients, end customers, and industry specialists to understand what problems affect their lives and how we can solve them. Strategy’s end deliverables are used as the core brief for both the client and internal teams and outline our goals and expectations for the products we create.

As a member of the Strategy team, you’ll be tasked with clearly defining what the problem is, who the problem affects, what the impacts of this problem are, and what constraints need to be in place for the larger Intersect team. This will then serve as the guide for how we all work on the products that we create.

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What can you expect?

"Strategy helps all stakeholders define the problem, why it's important, and decide the best path to move forward."
John Maden | Director, Product Strategy & Analytics

Work on a large variety of projects

The strategy team touches every project that comes into Intersect and works hard to develop a thorough understanding of the nuances of all our clients’ businesses. One month you might be working to understand the challenges of creating an innovative retail environment, and the next you could be focused on helping homeowners understand their insurance policy. The challenges and opportunities are unlimited.


Healh & Pharma





Get in the user’s head

Setting the overall tone for a project requires understanding where everyone on the project is coming from. You will spend a lot of your time interviewing stakeholders, client partners, end users, and industry experts to look for how these opinions intersect. By doing this you’ll be able to structure your thinking in a way that incorporates all of these diverse viewpoints to make the best product.

PersonasCreate user personas to identify who the product is built for

Reinvent the wheel

We don’t just try to make our products slightly better than everyone else does - we fundamentally rethink how to approach the problem and make the best product possible. Instead of doing competitive analysis, we look for competitive inspiration by breaking down problems into their core elements, discovering how they’ve been addressed in other industries, and bringing them into our work.

Strategy PresentationsDeliver compelling approaches to rethink our clients problems

Get your hands dirty

We believe that working with something is the best way to understand it, so you’ll be involved hands-on with products from start to finish. We work directly with our clients to understand their challenges and what does and doesn’t work for them. Then we work with our Design, Solutions, and Product Management teams to create a product roadmap that ensures we have tightest set of features at launch and that we’re getting something to market that we can test and learn from.

Product ReviewA collaborative team review of ongoing projects

Create a Product by Objectives

The most important deliverable for the strategy team is the Product By Objectives Canvas (PBO). The PBO encapsulates why the product exists (the product goal), what we need in order to accomplish this goal (the product strategies), how we’re going to accomplish these strategies (the products tactics or features), and what the impact of the product is going to be (metrics or outcomes). The PBO is our North Star.

Define a North StarDefine clear objectives for the Product team to align to
Typical Engineer's Schedule

Daily Standups

Daily communication

Quick actionable meetings where teams can give and receive feedback about the current project. As a representative of all stakeholders, your opinion will matter and be useful in tackling any project problems.

Customer Interviews

Get to the root of the problem

As a strategist, you’ll be the link between the Intersect team and the outside world that will use the products we build, so it’s important for you to understand the user’s point of view. There’s no better way to do that then by speaking to them directly.


Share your knowledge

You’ll spend a lot of time learning, researching, interviewing, and putting the pieces together for your projects. Eventually, you’ll share your learnings with the client and convince them of your master plan.

Team Regroups

Input from other strategists

Project check-ins are essential for figuring out solutions to new issues and for providing and receiving direction that may have come up since the onset of a project.

Work with real problems

At Intersect, your work actually matters. Our products are sexy, but they are also useful to the masses. We are helping companies make huge waves in industries like finance, health, insurance and more. We are changemakers.

See Our Work

Product Design

Product Design

Telus Health

How can a single mobile app be simple enough that anyone can use, but complex enough to suit the needs of any health benefits offering?



Claims Connect

How can we further simplify a complex claim workflow and communication process while catering to a variety of user types?

Product Design

Product Design

Building a Loyalty Program

Engaging users through personalization, ease of access, and improved authentication.

People you'll want to spend time with

Senior Mobile Engineer


Adam works hard to make apps come to life and behave in the way that our Product team envisions them. Because he’s a nice guy, he also works to make life easier for the iOS team by upgrading processes whenever there is room for improvement.

When not writing code, Adam enjoys traveling, rock climbing, and playing strategic board games.

Favourite Slack channels


UX Writer


Saaqshi spends her days at Intersect crafting the words that go in our products. She wordsmiths to make sure our language, communication and tone match the products and strategy we’re trying to convey.

In her spare time, she has a weird fascination with indie wrestling, finds joy in yoga and weight lifting, and recently ran a 5k.

Favourite Slack channels


Product Analyst


Amr is responsible for analyzing business objectives, conducting product research, and understanding technical capabilities in order to build blueprints for products.

You can talk to Amr about anything related to travel, sports (Go Celtics!), music, video games (he’s the office’s FIFA king) and he’s usually down for a game of pong. He will also shamelessly plug his social media handle - @amrhussein - any chance he gets.

Favourite Slack channels


VP, Product Design


Isuru applies design thinking in the creation of successful user experiences and helps in the growth of the design team.

He once owned 5 dogs (3 of them named Rex) when living in Tanzania. He also almost climbed Mt. Kilimanjaro but couldn’t make it to the summit due to a snow storm. A Discovery Channel enthusiast and avid sports fan, Isuru can be found shooting hoops in his free time. He currently owns 0 dogs.

Favourite Slack channels


Director of People


As the Director of People, Leigh is responsible for leading all human resource functions at INTERSECT. Leigh’s expertise is people and at Intersect, that also means supporting the unique culture and fostering the curiosity and innovation ingrained in our identity.

You will most likely see Leigh at the next HR networking group, especially if it is Tech related. Outside of work she spends a majority of her time up north with family, ideally on the lake in both -30 and +30 weather.

Favourite Slack channels


VP, Growth and Partnerships


Anthony is the VP of Growth & Partnerships at Intersect, where he drives business development, partnership, and marketing.

South African by birth, Anthony settled in Toronto in the early 2000’s. An avid reader, morning exerciser, and proud new dad to a beautiful baby girl, Anthony strives to live every day with gratitude, humility, and curiosity.

Favourite Slack channels


Senior Human Resource Specialist


Karlie is a Human Resource Specialist, ensuring the development and maintenance of Intersect’s world class team. She works closely with the executive team to manage the entire employee life cycle, including candidate generation, direct sourcing, interviewing, and hiring.

Outside of work, she loves hanging out with her dog, Milo.

Favourite Slack channels


Director, Strategy & Analytics


John believes that data is better than hunches, and that actions speak louder than survey results. He’s an active mentor for technology startups at McMaster’s Xerox Center for Engineering Entrepreneurship and Innovation.

John golfs, plays NHL 95, and cheers for his beloved Montreal Canadiens in his free time.

Favourite Slack channels


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