Indigo – Enriching Your Life With Mobile Retail

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This week Indigo Books & Music and BNOTIONS are happy to announce the release of the Indigo mobile shopping application for iOS and Android.

With a focus on customer service, mobile commerce, loyalty innovation and above all else; making mobile shopping simple and fun, BNOTIONS was engaged by Indigo to help re-define the Indigo experience.

“By delivering an omni-channel solution that brings discovery, utility, loyalty, and beauty to every consumer touch-point, the ultimate goal is to give shoppers the same warm, fuzzy feeling they receive every time they walk through the doors of an Indigo, Coles or Chapters retail store.  We are excited to say, we’ve done just that.”   – Alkarim Nasser, Managing Partner

The Indigo mobile shopping app not only provides an effortless and easy to use interface, it encourages consumers to indulge in their very own personalized shopping experience.  It is through this personalize experience that consumers can search and discover the latest products, explore personalized product recommendations and gift ideas and browse the hottest sales and promotions.


To add to the experience, shoppers can scan the barcode of any product available at Indigo, and quickly add it to their Wish List, Gift List or purchase the product directly from the application.  Whether scanning a physical product or searching through one of the many merchandised product lists, shoppers always have easy access to product ratings, reviews and store availability to help with their purchase decision.

Beyond the ability to scan physical products, the application gives consumers the opportunity to sync their existing Plum Rewards or iRewards account directly with the application.  As a result this gives Indigo rewards members the ability to check their points balance, redeem their points at point-of-sale and even add their Plum and gift cards to iOS’ Passbook.

The Indigo Mobile Shopping App is available for free on Android from the Google Play Store at:

The Indigo Mobile Shopping App is available for free on iPhone through the App Store at: