Today, BNOTIONS’ partner Vū Digital unveiled Vū Mobile, a smart content tool that delivers rich personalized content to users through a beautiful gesture-driven experience. The app is the second offering in Vū Digital’s cross-platform ecosystem and gives users the power to browse and discover content that’s tailored to them on their iPhone or Android device.
“Vū Mobile allows personalized content to move with its users, ” said Wade Smith, Vice President of Operations and Management for Vū Digital. “The Vū platform allows you to personalize your online and mobile world without search. And now, with the release of the app, it’s even simpler to access the content you care about from anywhere, anytime.”
Serving as Vū’s technology and innovation partner is Toronto-based BNOTIONS. Of the collaboration, Smith said, “We needed people who had breadth and depth of expertise in mobile products, and BNOTIONS has been with us at every stage of Vu’s development, from strategy, delivery, and beyond. We couldn’t be happier with the current product and are excited to see its evolution unfold
Vū’s special algorithm uses social login attributes, as well as content interactions, to recommend articles on sites to Vū users. Even those articles that may be deep within certain sites, and difﬁcult for users to ﬁnd, can be surfaced and exposed to the right people at the right time.
Vū is a free service for both content providers and consumers. In addition to the mobile app, users can experience Vū in three great ways:
• Look for the Vū-branded button on websites and blogs to get micro-personalization. When clicked, Vū scrapes the site or blog content to deliver custom recommendations.
• Install the Vū browser plug-in to get personalized recommendations from across the Web with a simple click.
• Browse Myvu.com, where users can discover content from around the Web and interact with their digital profile.
For more information about Vū, visit www.myvu.com. Vū Mobile is available in the Apple App Store and Google Play.
BNOTIONS is proud to work with Vu Digital as their strategic partner of product development for Vu properties. From strategy, design, user experience, architecture and full development of the mobile platforms, we are enthusiastic about the launch of such an innovative product. The mobile versions for iOS and Android are both currently published in the App Store and Google play respectively. We are proud to work with our longtime partner C Spire Wireless and the newly launched Vu Digital LLC.