How Your Brand Can Win In The Future of Retail
For your brand to succeed, you must prioritize customer experience over everything. Putting the customer first shouldn’t be a simple discussion during weekly or monthly marketing meetings. It means building out every facet of your business to serve the relationship between your customer and the product. Retailers who are winning today, and will continue to... [Read More]
How To Make a Simple User Testing Plan
A user testing plan is the simplest way to guide your testing and ensure it’s being conducted effectively. It’s especially useful to map out and help demonstrate why user testing is so vital – or you could always just show them our last article. In it, we go over how user testing is tied back... [Read More]
"Subscribe", you say?
Everything You Need to Know to Start User Testing
If you aren’t user testing, you aren’t building a great product. User testing is how companies validate what they want to put in market (or what they already have) with who will actually be using it. Without it, products are really only a collection of guesses and (possibly misguided) intuition on what a customer might... [Read More]
Lessons Learned On The Path To Building Microservices
Microservices has become a hot tech buzzword in the last couple of years, made even more popular by Netflix. Just look at these search results on YouTube for an example of what I mean. There are numerous advantages when building a system with many components, but we will not be diving into those for this... [Read More]
Reinforcement Learning – What Action Should I Take To Maximize My Reward?
If you haven’t read it, check out my previous post that serves as a part 1, as this article is going to expand on what we learned there. In our previous post, we investigated states, actions, and what the core concept of reinforcement learning is. From here we’re going to look into weights, policies, and... [Read More]
Eleven Projects In Sixteen Weeks: My Immersive Learning Experience With Intersect
Sixteen weeks ago, I joined the Symbility Intersect team as one of the Product Coordinators for the Fall 2017 term. As this Co-Op term comes to a close, I can unequivocally say that this has been my most rewarding and educational work experience thus far. Specifically, working on the Product Management team has been such... [Read More]
Our Commitment To Your Data Safety
Data is a word that gets thrown around a lot today, especially in the digital world where data can take on many forms. It could be your credit card information that’s being held by your cellular provider. It could be your history of where you’ve traveled to using an app-based ride service. It could be... [Read More]
Symbility Intersect is a Great Place To Work… Officially
Ask anyone who works at Symbility and they’ll tell you that it’s a great place to work. Well, now we can officially say that Symbility Solutions is, in fact, a Great Place To Work because we have been certified through an independent analysis conducted by Great Place to Work® Canada. For us, this was a... [Read More]
Machine Learning: An Introduction To Reinforcement Learning
In my last blog post, we learned about what machine learning is, when to use it, some business applications, and a few handy checklists on defining your machine learning problem and steps to solving it. From here on we’re going to move away from high-level understanding and move into some of the math behind the... [Read More]
SPARK: Igniting The Intrapreneur
If someone were to ask us to summarize what we do here at Symbility Intersect in one sentence, you would most likely hear an answer similar to: “We help large companies and organizations innovate by enabling them to create great digital products that assist in shaping their business.” While that’s not our exact mission statement,... [Read More]