Moving fast within a restricted framework
For the first time in their almost 100 year history, the Liquor Control Board of Ontario was facing competition. They wanted to move fast to upgrade their mobile app experience, but were facing some technical system restrictions and looking to overcome a heavy reliance on waterfall development.
Empowering the LCBO team with the skills required to respond and adapt to change
Not only did we want to create a better user experience for the LCBO consumer base, we were looking to future-proof the organization so that upgrading their digital experience and in-app features would be more efficient and less disruptive of their system. And we didn’t want to do this for them, we wanted to do it with them.
Set Up For Success
Lay the groundwork for a successful engagement
Create an app that provides utility and delight
Lead by example and teach by doing
Build For The Future
Create a platform and skill set that allows for change
Understanding the organizational limitations
During our initial conversations with the LCBO it became apparent that while the mobile application did need to be updated, they were also looking to enable their system to allow for updates or improvements more easily, and move away from waterfall methodology that slows digital output. To move fast and in the right direction, we needed to create a new technical foundation and an environment promoting agile development.
Understanding the user
We continued our engagement doing what we do best: putting the user first. Using our fresh perspective and innovative thinking, and leaning on the data and expertise provided by the LCBO team, we conducted in-depth design sessions to help craft the best mobile experience for the end user.
Using movement to highlight products
We ran into an interesting challenge when it came to displaying product details. On one hand we wanted to showcase important product information and provide users with everything they would need to make a purchase decision, and on the second hand we wanted to leverage the aesthetic of the product visuals. Our solution? To let the user move through both pieces on the same screen, and put the power at their fingertips.
We redesigned the LCBO app for iPhone and Android from the ground up within a timeframe that wouldn’t have been conceivable without the deeply rooted partnership we shared with the LCBO team - a partnership that led to us winning the first ever IT Partner Award granted by the LCBO. We look forward to continuing to work with this team as our efforts on their mobile application continues.
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