Redefine the loyalty experience
Second Cup Coffee Co. was experiencing a brand overhaul and unveiling its redesigned “Café of the Future” - a new revolutionary coffee experience with a “modern classic” feel. To accompany this brand reinvention, they were seeking a mobile loyalty and payment app experience that was as innovative, revolutionary and as fresh as the new brand itself.
New brand and user experience design
It was important to ensure that we were creating small rewarding moments throughout each experience in the the app. This would ensure that the user remained engaged in-between rewards and while in cafe waiting to pay. Leveraging libraries like Google’s LiquidFun we developed a free form liquid drop that fills after every 10 points and can be tapped to drop into the rewards cup. This gives the user a sense of accomplishment and encourages them to continue to work towards their free beverage. The liquid in the cup is also a fun and interactive way to enjoy the home screen while standing in line.